Must My Wannabe Influencer Friend Cease Using People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Often I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It feels forced. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I’m not a prop for her Instagram.

The Defence: The Content Creator's View

I want my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the craft behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the work we make together can get us: an opening. I know not everyone likes being filmed, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but companions help each other in minor capacities. I thought filming a short video here or there would be enjoyable for her. Creativity thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to respect Beth’s privacy.
Ankit, 26

She may enjoy producing videos and showing off her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their bond?

Christopher Carlson
Christopher Carlson

A tech strategist with over a decade of experience in digital innovation and platform development, passionate about emerging technologies.

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